What gets tracked automatically
Appolar uses PostHog for product analytics. The following events are captured automatically from every session with no configuration required. There is nothing to enable and no code to add.
| Event | Captured when |
|---|---|
| App open | User launches the app |
| Screen view | User navigates to any screen (screen name included as a property) |
| Product viewed | User opens a product detail screen (product ID and title included) |
| Collection viewed | User opens a collection |
| Search performed | User submits a search query (query string included) |
| Add to cart | User adds a product to cart (product ID, variant, price) |
| Checkout initiated | User proceeds to checkout from cart |
| Order completed | Shopify order confirmation is received (order value, item count) |
| Wishlist add | User adds a product to wishlist |
| Login | User authenticates |
| Registration | User creates an account |
Every event includes a session ID, an anonymous device ID, and (for logged-in users) a hashed customer ID. No raw personally identifiable information — name, email, or phone — is sent to PostHog.
Accessing your analytics
Your store's analytics are in the PostHog project linked to your Appolar account. From Builder > Analytics, click Open PostHog dashboard. You will see your store's event stream, funnels, cohorts, and retention charts. Session recordings can be enabled from within PostHog if you want them.
The most useful out-of-the-box reports:
- The cart abandonment funnel— Add to cart → Checkout initiated → Order completed. This shows where customers drop off and what your app-to-purchase conversion rate looks like.
- The search query list — what customers are searching for, ordered by frequency. The top queries tell you what products or categories are missing from your home screen layout.
- The product view-to-cart rate — which products get viewed frequently but added to cart rarely. A low rate can signal a pricing issue, poor photos, or an out-of-stock problem.
Note. PostHog has a generous free tier. For most Appolar merchants, the free tier covers their entire event volume. If you exceed the free limit, PostHog will bill you directly — your Appolar subscription does not include PostHog overages.
Privacy and data
Appolar's PostHog integration runs on EU-hosted PostHog Cloud (EU region). No raw PII is sent. Hashed customer IDs are used for session linking when users are logged in — the hash cannot be reversed to reveal the original email address or name.
Customers can request their analytics data be deleted by contacting support. Appolar will submit a deletion request to PostHog within 5 business days. This is disclosed in the app's privacy policy, which each merchant's app links to.
If you operate under GDPR and need a Data Processing Agreement with PostHog directly, PostHog provides a standard DPA at their website. Appolar's use of PostHog on your behalf is described in the Appolar Terms of Service and Data Processing Addendum.